Opinionated messages see higher responses. Include a subject line: no more than 4 words.Include one to three questions in your email. One caveat – we have no idea if those subjective emails generated positive responses or declarations of war, so caveat writer! If your natural writing style has a “just the facts, ma’am” bias, you should consider including more opinions and more subjectivity into your messages! The more opinionated the content of the email, the higher the response rate climbed. But a bombardment of questions won’t help you either – an email with 3 questions is 20% more likely to get a response than an email with 8 or more! We found that emails that asked 1-3 questions are 50% more likely to get a response than emails asking no questions. The number of questions you ask in an email has a sweet spot, just like the number of words you write. Including some sort of subject line is critical: only 14% of messages without any subject line at all received a response. Subject lines with only 3-4 words (excluding email conventions like Re: and Fwd:) received the most responses. Likewise, the length of your subject line impacts response rates, and the optimal length is shorter than we expected. So, if you need to send War and Peace, you might want to send it as an attachment!Įmail veterans know that subject lines is a critical step in writing an email that will have a high open rate. Response rates slowly declined from 125 word messages to 500 word messages, then fell faster after that. While average emails from senior teachers and line managers clocking in at 10 and 9 words respectively, unless you’re running for a headteacher vacancy, sending emails that short mean you’ll sacrifice about 30% of your responses. The sweet spot for email length is between 50-125 words, yielding response rates above 50%. The image below shows that staff are more likely to respond to positive content than negative e.g. Emails that were slightly to moderately positive or slightly to moderately negative elicited between 5-15% more responses than emails that were completely neutral. One of the most significant factors in determining response rates is how positive (words like great) or negative (words like bad) the words in the message are. Therefore, the analysis should also take into account my school timetable and working habits. Of course we know face-to-face communication is better with teachers, but this analysis considers all communications: with support staff and people outside of the organisation. This also allows you to have a handle on which messages might not get a response. In general, messages sent during lunchtime and around the start of working hours Tuesday-Thursday get the best response rates. So, I should keep to sending emails between Tuesday through to Thursday. It is also effective for working at home – in your own time – without disturbing others. Considering when contact is made improves the engagement. Calculating when staff receive an email – particularly when I am not teaching (or at work) saves stress during the lesson time or out of hours. Here’s a quick look at when I wrote an email to send later than at the time of writing, and when I asked Boomerang to send the messages. It’s a useful reminder for all if you have missed possible solutions. How to deal with ‘all staff emails’, server solutions and forwarding and (Bcc) blind-copying etiquette. I have blogged before about an email protocol for schools. In that post, I recommend expectations for reading emails and when not to reply / reply-all. There is also a feature called Boomerang which gives you the function to ‘schedule and delay’ email messages: a perfect solution for your own and others’ workload. It was difficult to understand at first, but like anything works better once you understand its potential! There are useful ‘add-on’ which automatically analyse your emails and share reports once a month. I offer insights into email engagement in the workplace.Īt school, in September 2015 we started using Gmail by Google. This blog will suit those interested in statistics, analysis and workload. Read more about you ever considered your email behaviour(s) at work and how you can work smarter to help others? In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday Times as a result of. Morrison McGill founded in 2010, and today, he is one of the 'most followed educators'on social media in the world.
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